Psst: This post was originally published in 2013, but we recently gave it a refresh during our two-week publishing hiatus.
Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. The first thing I do when I wake up is grab my phone and check my email.
Mail Chimp conducted an email subject line study and found that short, descriptive subject lines fare better than cheesy lures.
Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.
It’s worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content you’re delivering.
Most of these subject line examples involve updates or notifications connected with a user’s social media activity, order status, etc.
We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout. There’s a lot to be said for minimalism – users you to be clear and concise in your subject lines, as time is always an asset.I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.This subject line shows that flattery is a great way to get your recipient’s attention.However, you want to make sure that you are not baiting your recipients with this subject line and then trying to sell your services. In many ways, your email subject line is more important than your email body.